Growth Rockstar: Failure, Obsession, and the Content Flywheel | Dylan Rosenberg

This conversation is in Spanish, please turn on English subtitles for a better experience.

What we cover in this conversation

In this episode, we welcome Dylan Rosenberg, Founder of Growth Rockstar, to share the origin story of his renowned growth academy. We dive deep into his first failed venture , the "borderline ethical" strategy he used to get his first B2C students , and why his true superpower is "obsession".

Key takeaways

• Why his first academy, Gradater, failed (and the lessons learned).

• The "Content Flywheel": How Growth Rockstar operates as a content-first company.

• The "borderline" strategy that landed his first B2C clients.

• His philosophy on quality over quantity and capping courses.

• Common myths about "Growth Hacking" (it's not just cheap acquisition).

• The future of LATAM: Why we must innovate, not just copy.

Timestamps

• 00:00 Introduction
• 00:49 Who is Dylan Rosenberg?
• 01:31 The academy that failed (Gradater)
• 03:32 The problem with traditional education
• 07:40 The value of frustration and learning from failure
• 11:42 Finding your niche: The key to success
• 14:28 My superpower is obsession: How to find yours
• 19:12 How to get your first B2B clients
• 23:06 The "borderline" strategy to get B2C students
• 34:20 Quality over quantity: The evolution of Growth Rockstar
• 41:29 Long-term business vs. immediate profit
• 45:32 The vision: Being the most "important" academy in LATAM
• 49:43 The story behind the "Growth Rockstar" name
• 53:34 Common myths about Growth and "Growth Hacking"
• 59:41 The Growth Rockstar Flywheel: Content as the business engine
• 1:06:15 The content strategy that actually works
• 1:14:13 The importance of timing in business
• 1:19:22 The post that multiplied the business 10x
• 1:28:17 The obsession with building a LATAM ecosystem
• 1:38:04 LATAM's potential vs. Silicon Valley
• 1:52:20 The end of the "copy-paste" model in LATAM
• 1:55:42 The future of Growth Rockstar 2:04:46 Closing thoughts