Attribution
See where the best conversations come from
We tag every chat with its source (UTM, referral, campaign/ad) so you can see which channels drive the best quality and volume.




Every conversation, sourced
Compare conversation quality, qualified lead rate and bookings by channel, campaign and ad, no spreadsheets, no guesswork.

Our own experience
What happened when we focused on qualified leads
In our own WhatsApp campaigns, using qualified leads as the optimization objective drove material gains:
+50%
Increase in qualified lead conversion rate
-68%
Reduction in Customer Acquisition Cost (CAC)
The Patagon AI growth loop
A simple cycle that favors real outcomes over clicks: ad click → chat → qualification → conversions → better future traffic.

Integrate Patagon AI Where You Already Work
How Patagon AI works
Up and running in just 3 steps
Frequently Asked Questions
Have questions about our services? Find answers to commonly asked questions here.
Are there cases you can’t attribute?
Yes, direct traffic and sessions without parameters (no UTMs/click IDs) can’t be reliably attributed and you’ll see them as “organic”.
Where does the source data live?
It’s stored inside Patagon AI and can also be written to your CRM on the contact and/or conversation.
How granular is the view?
We surface data at the highest common levels: source, medium, campaign, content, term (and ad/campaign where available).
What can I see with Attribution?
Quality and conversion rate for conversations by channel, campaign, and ad, so you know where the best chats originate.
Still have questions? Contact us for more information.
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