Fabián speaks Spanish, for a better experience, please turn on English subtitles.
The problem
Mitsubishi’s retail team needed steady showroom traffic and fast lead follow-up, but their process relied on people being available. Leads arriving at night or on weekends often waited hours before anyone replied. As Fabián puts it, a lead “must be handled immediately”, if you don’t respond within the first couple of hours, the chance of conversion drops. The team saw a bottleneck: they wanted more qualified conversations without adding headcount or asking their sales staff to work 24/7.
The results
After implementing Patagon AI, Mitsubishi began qualifying and routing conversations around the clock with replies that “don’t feel robotic.” Beyond service levels, the biggest shift was commercial performance: with roughly 20% less ad budget, they reported selling about 35% more year-over-year. The team also highlighted better media efficiency, because they could see which campaigns were driving WhatsApp conversations that actually moved units, and act on that signal.
How they see things now
They now treat the AI agent as a reliable first touch that protects every opportunity, no matter when it comes in. The agent answers questions, qualifies intent, and gets prospects to the right next step (store visit or test drive scheduling) without waiting for business hours. Internally, the “follow-up gap” has closed, so stores can focus on in-person selling rather than chasing cold leads.
What it feels like to bet on AI and make it work
The team describes the decision as the right one: responses feel natural, not scripted, and scale is finally possible without endlessly adding people. In their words, if Patagon disappeared, they’d be back at HR’s door hiring to keep up. With the agent in place, they can grow conversations and sales without growing the payroll in lockstep.
Experience working with Patagon AI
Collaboration has focused on two things: making every inbound conversation count and improving marketing efficiency. Looking ahead, Fabián sees the next wave in segmentation and new-prospect generation powered by AI, using Patagon not only to qualify demand, but to create it more intelligently through better audience and message fit.
